Raise Your Senses
Brut
Brut, the iconic scent of the past, has been rotting away on Walmart shelves for decades. And we couldn’t let it rest. Working with a nightmarish obsession to raise the dead, we moved silently in the shadows of creative chaos. We spent weeks laboring in our lab when suddenly a crash of thunder, a bolt of lighting, a zap of energy, and a distantly familiar scent filled the air. A triumphant scream from the dark..
The Brut is back, and he and his senses are ready to rise.
01
Frankenstein Launch Party
The Hollywood Forever Cemetery is hosting a double feature of Universals classic Frankenstein and the modern more stylized Poor Things. The evening is sponsored by the newly risen Brut, and Lucid Absinthe, offering modern takes on two classic green cocktails- Corpse Reviver #2 and A Death in the Afternoon. Bottles of Brut’s branded champagne will be featured as a main ingredient in both cocktails and will be sold by the bottle/glass.
02
Brut Brut Champagne
With the re-brand, Brut is once again being marketed as a seductive luxury fragrance in the states. To show the world we’re back, elevated, and chillingly seductive, Brut is calling on it’s French relatives to help create a Brut brut champagne that’s just as effortless and sexy as the new branding.
03
Brut x Uber
Stocked with Brut Champagne, and Brut toiletries, The Brut Hearse x Uber acts as the usher the first stop of the evening, a chance to bring yourself back to life during bar limbo, or a stylish ride to get you safely to the evenings final resting place.
04
The Salesman Rises Again
Salesmen offering spritzes of their signature scent is a marketing technique of the past. And since we’re reviving the old school elements of class and sophistication, we’re reversing the death of the salesman and placing horrifically handsome monsters in upscale department stores to offer guests a chance to get a sense of the past by offering them the scent of now.
05
Gaze Upon the Brut
Brut wants to remind people that we all have a fascinating, passionate, seductive, emboldened, and unrefined beast just beneath the surface. Take a long look in Brut’s enchanted monstrous mirror to see the creature that lurks within, dying to rise and live again.